LULU and Other Thoughts

I have had a love/hate relationship with this stock from the beginning. I have bought in, and gotten out, and back in and then back out at least three times now. For some reason I cannot take a gain on this stock. I know that it has been a good stock for a lot of people over the last few months, but with LULU I seam to make all the wrong moves.

Today LULU is up 5.51 (8.19%) in the morning trading. Even after today's great gains I'm still down 4.60% lifetime. Last year I bought 76 shares at 48.03. If i had left that trade alone and not set my stop loss so close I would be up almost 48% on LULU. Instead, I fighting to get back to positive on a stock that has almost doubled in value over the last 6 months (since it hit its low in August 2010). This is just unacceptable.

The gains that I missed out on last year have got me thinking about my approach to investing. I used to subscribe to the "quick gains" approach. I would find a good stock, one that had just taken a dip, and bought in with hopes of making 8-12% and then getting out. Sometimes I would make more, sometimes I would take a small loss, but for the most part it balanced out. I ended the year about even in 2010, which is ridiculous because there were so many gains to be made. In fact I invested in many of those companies last year (NFLX, AMZN, GOOG, LULU, and BIDU) with hopes of making a quick buck. I could have just bought, walked away for 6 months, and came out almost 50% gain for the year. But I didn't, I got greedy and I keep selling off with small profits and not getting back in before the next big gain.

So I have been taking some time to consider my investment strategy and here is what I came up with. I'm still approaching the same companies I did before, focusing on technology and companies on the IBD100 list but I'm taking a different approach on buying in and getting out. Since I'm now focusing on holding a company for longer it is more important that I select a buy point that I'm comfortable holding onto for 3-6 months. I'm still trying to diversify in 5 different stocks or EFTs and never put more than 20% of my money on 1 stock. I'm also trying to loosen the reigns on my stop losses a bit to allow some of these investments to grow unrestrained. The bottom line is that I'm trying to buy smarter, hold on longer and wait for the steady gains over several months. Will this work better in 2011 than it did in 2010, only time will tell.